Research & Analysis#Free#Beginner

Map a Market in 90 Minutes

Players, pricing, positioning, white space — a defensible market memo by lunch.

The flow
Perplexity logo
Source
Perplexity
Claude logo
Process
Claude
Airtable logo
Destination
Airtable

The stack in the order it runs — data flows from the source through to where it lands.

Why this stack

Perplexity for the sourced sweep — it cites pricing pages and changelogs I would have missed in a manual Google session.

Claude for the synthesis — turn the dump into a one-page memo with "what’s contested vs what’s open" and the three positioning gaps worth investigating.

Airtable as the living memory: tag every competitor with stage + pricing model + last-checked date so the memo stays current the next time I revisit.

The stack (3)

  1. Perplexity logo
    PerplexityOpen

    Search + citation engine for fast market sweeps.

    Sources every claim, lets me drill into competitors and pricing pages without a manual tab-graveyard.

  2. Claude logo
    ClaudeOpen

    Long-context reasoning model from Anthropic — my daily driver for nuanced writing and orchestration.

    Better tone-matching and longer working memory than GPT for the tasks I care about most: guest messages, drafts, code review.

  3. Airtable logo
    AirtableOpen

    Relational database with a spreadsheet face. Operational memory for every workflow I run.

    The audit trail across views, automations, and webhooks is unmatched in no-code land.

How it runs

  1. 1

    Sweep with Perplexity

    Three queries: "top players in X", "pricing models in X", "recent funding in X". Save sources.

    uses Perplexity
  2. 2

    Synthesize with Claude

    Paste the dump. Ask for: a competitor table, three white-space hypotheses, and the question you would ask a customer next.

    uses Claude
  3. 3

    Persist in Airtable

    One row per competitor. Tag with stage, pricing, last-reviewed. Reuse on the next teardown instead of starting from zero.

    uses Airtable

Want me to build this for you instead?

Product Audit and CTO Mode run out of this same thinking. If you’re reading this thinking “I want this, but in my product” — let’s talk.

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