Product & engineering operator

I build your product.

12 years shipping, 100+ founders in. I turn your idea into a real, shipped product — the strategy andthe build. Tell me what you’re working on.

Free · ~20 seconds

Get a brutally specific audit of your startup.

I’ll fetch your site, run the same audit prompt I use for paid Product Audits through Claude, and give you back: scores for founder readiness, growth, product, UX, plus a prioritised action list. Free, automated, 20 seconds.

  • UX, onboarding, retention, monetization issues — named, not generic.
  • AI opportunities specific to your product.
  • Prioritised action list — now / next / later.
  • Premium HTML report. Download as PDF in one click.
How the work happens

Products aren’t shipped. They’re grown.

Every product I build moves through the same four stages — and the depth that goes into each one is where the real work lives.

01

Idea

The messy problem. Weeks of listening to real users before a single line of code.

02

Build

Architecture and tradeoffs — the unglamorous calls that decide everything later.

03

Ship

The first real users, where every assumption finally meets reality.

04

Scale

Infra, automation, systems — making it hold steady at ten times the load.

When you want me on it, not the Playbook

Three quiet ways to work with me.

Product Audit, AI MVP Sprint, CTO Mode. Transparent pricing, fixed scope. No "consultation" calls — every page tells you what you get, when, and for how much.

See how to work with me
About

I’m Yogesh.

I’ve spent the last decade shipping software — as a founder, as a hired-gun CTO, and now as the operator I wish my own companies had had. I work on a small number of startups a year, deeply, and publish what I learn here so you can do most of it yourself.

The CTO Stack is the public version of my private notebook: the tools I actually use, in the order I use them, with the reasoning for picking these ones and not the obvious alternatives. Free, no paywall, no email gate.

When you’d rather have me run it for you, the services page tells you exactly what that looks like.